Our ambassadors
Our ambassadors play a vital role in shining a light on the work we do at Nottingham Central Women’s Aid. By sharing our mission with wider audiences, raising awareness of domestic abuse, and championing the voices of survivors, they help us reach more women and children in need of safety and support.
Nicky Brindley MBE
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Nicky Brindley MBE is a passionate advocate for families fleeing domestic abuse
Champion for Survivors of Abuse
Nicky has dedicated her career to ensuring survivors have the support they need to move forward. She pioneered the introduction of specialist domestic abuse workers in Job Centres, making help available at one of the most crucial points of contact. She also goes above and beyond in providing practical items and seasonal gifts for women and children living in refuge, bringing care and dignity to families as they rebuild their lives.
The J9 Initiative
Nicky is also responsible for bringing the J9 Initiative to Nottingham. This ground-breaking project trains frontline staff in community spaces to recognise signs of domestic abuse and respond appropriately to survivors. When a space displays the J9 logo, it signals that trained staff are present and that survivors can safely ask for help, with private facilities available to contact support services.
"It is such a huge honour to be asked to be the Ambassador of Central Women’s Aid.
I have seen the amazing work they do to support women and children — they provide life-changing support.
I was introduced to Central Women’s Aid 9 years ago, and every day I see the incredible work they do. They go above and beyond. Their passion is extraordinary, and to support in any way I can means everything.
Hopefully, we will see more women and children live a life free of fear.
I am incredibly proud to be an ambassador of this remarkable charity."
Nicky Brindley MBE
Charm Daley
Charm Daley is a Zumba instructor and community leader inspiring confidence and wellbeing for women affected by domestic abuse
Charm (Charmaine) Daley — known to Nottingham as Zumba With Charm of Charmed fitness — is a joyful, award-winning Zumba instructor, dance teacher, presenter and community leader whose classes and events light up the city. She’s built a local reputation for bringing people together through music, movement and inclusive fitness — helping women of all ages, backgrounds and abilities to feel confident, have fun and move their bodies.
Championing Women’s Health & Community Wellbeing
Charm is also a visible advocate for women’s sport, mental health and community wellbeing. She works closely with This Girl Can Nottingham and Active Notts in roles that include workforce development and ambassadorial duties, supporting projects that increase representation and create opportunities for women to lead in physical activity. Her work with these programmes focuses on accessibility, confidence-building and reaching women who’ve previously felt excluded.
A Personal Connection to Central Women’s Aid
On a personal level, Charm deeply understands the need for NCWA and its services. As a child and young person, her and her mother would have benefitted from this kind of support whilst being placed in various unsuitable temporary accommodations with little or no support as the victims of DV. In honor of her late mother, this is one of the many reasons Charm strongly advocates for our charity.
Inspiring Through Lived Experience
Her own story — from struggling with postnatal depression to reclaiming her confidence through Zumba and later becoming an instructor — is often shared to inspire others. Charm frequently talks about how movement and community helped her “get me back,” and she uses that lived experience to create welcoming, non-judgemental spaces where people can thrive.
Community Leadership & Visibility
Charm regularly hosts and presents local awards and celebration events including This Girl Can ceremonies, mentors others in the fitness sector, and appears regularly at city wellbeing events — roles that have helped cement her status as a well-known local figure in Nottingham’s health and community scene.
Charm uses her platform to champion mental health awareness and women’s safety, drawing on her own lived experiences to encourage openness and resilience. She has been a long-standing advocate and fundraiser for Central Women’s Aid, helping to raise awareness of domestic abuse and the importance of community support for survivors.
Whether she’s leading a high-energy dance session, hosting a local wellbeing event, or speaking out for women’s rights, Charm brings boundless positivity, compassion, and authenticity to everything she does. Her message is simple yet powerful — movement can heal, connection can empower, and every woman deserves to feel safe, strong, and seen.
To connect with Charm or find out more about her work you can get in touch via her Linkedin.